Nextlytics
Blog
RSSArticles about web analytics, privacy, performance, and why server-side tracking matters. Learn the ideas behind Nextlytics.
Analytics Without JavaScript
How web analytics evolved from simple log files to JavaScript bloat, and why server-side tracking is the answer.
Jan 29, 20255 min read
How Google Analytics Measurement Protocol Works
A technical deep-dive into GA4 Measurement Protocol: why page views must be client-side, how client_id works, and what this means for server-side tracking.
Jan 30, 20258 min read